Las Americas is a 501(c)(3) nonprofit organization in El Paso, TX dedicated to advocating for human rights and providing high-quality legal services to low-income migrants. Founded in 1987, Las Americas assists children and women detained by the INS through its Justice for Women and Children Project. Las Americas also represents battered immigrant women under the Battered Immigrant Women Project. Today, Las Americas continues to be one of very few non-profit legal service providers to assist low-income immigrants in the El Paso region.

Intention: redesign a brand identity that reflects the noble work of the organization, using motifs associated with both immigration and the El Paso region: a monarch butterfly and the famous El Paso star on the mountain.

Services:

Brand identity redesign

Print collateral